Last updated: October 24, 2026
69player is operated by Liaocheng Development Zone Zhongshuzi E-commerce Station (聊城开发区中庶子电子商务站). This policy explains what personal information we collect, why we use it, who processes it, and the choices available to you.
Business and support address: Room 2, Floors 1-2, Building 1, Rongsheng Jinxiu Guandi, Liaocheng Development Zone, Shandong 252000, China. Returns go to the separate Returns Center shown in the Refund and Returns Policy. You can contact us about privacy at [email protected].
Information we collect
- Account and order information, including your name, email address, phone number, billing and shipping address, order history and correspondence.
- Transaction information, including the amount, currency, payment status and reference number. Payment providers process your card or account details. We do not store complete payment card numbers.
- Delivery information, including the recipient name, address, tracking number and messages exchanged with shipping providers.
- Messages you send through our contact form, email or customer-service chat, including any files you choose to attach.
- Marketing information, including newsletter consent, email engagement and communication preferences.
- Technical information such as IP address, browser type, device type, pages viewed, referring URL and cookie identifiers.
- Approximate location inferred from your IP address for currency, language, fraud prevention and consent decisions.
How we use information
- To accept and process orders, collect payment, arrange delivery and manage returns or refunds.
- To answer questions, provide product care information and resolve order problems.
- To prevent fraud, secure the store, troubleshoot technical problems and enforce our terms.
- To understand how people use the site and improve product pages, navigation and site performance.
- To send marketing emails when you have asked for them. You can unsubscribe from every marketing email.
- To meet accounting, tax, consumer-protection and other legal obligations.
Where data-protection law requires a legal basis, we rely on performance of a contract for orders, compliance with legal obligations for required records, our legitimate interests in operating and securing the store, and consent for optional marketing or non-essential cookies where required.
Payments and service providers
Orders are processed through WooCommerce. Payments may be handled by PayPal and the payment methods available in PayPal checkout, including card and local payment methods shown at checkout. Each provider processes payment information under its own privacy policy.
We also use service providers for hosting and security, content delivery, shipping and tracking, email delivery, customer support, spam prevention and analytics. These providers receive only the information needed for their service.
- Siteground provides hosting and security services.
- Cloudflare provides network security and content delivery.
- PayPal provides payment processing and related checkout services.
- MailPoet and WordPress.com infrastructure support email sign-up and newsletter delivery.
- MxChat provides the optional customer-service chat.
- Google provides analytics, tag management, Merchant Center and advertising services through Site Kit and Google for WooCommerce.
Google for WooCommerce sends product information to Google Merchant Center. When enhanced conversions are enabled, Google may also receive hashed customer identifiers such as an email address or phone number so that a purchase can be matched to an ad interaction. Google processes that information under its own terms and privacy policy.
Cookies and analytics
We use cookies and similar storage to keep the cart and account working, remember preferences, protect the checkout, measure site use and support advertising. Strictly necessary cookies keep the store secure and operational. Analytics and advertising storage is used to understand visits and measure campaigns.
Google Analytics 4 is connected through Google Site Kit. Google Tag Manager is used to manage tags. Your browser settings can block or delete cookies, but blocking essential cookies may prevent checkout or account access. Where local law requires consent for optional tracking, we will request that consent before using the relevant storage.
When information is shared
We do not sell customer contact information. We share information only with service providers that help process an order or operate the store, with professional advisers when necessary, with authorities when required by law, or as part of a business transfer subject to appropriate safeguards.
International transfers
Our store and service providers may process information in countries other than the one where you live, including China, the United States, the United Kingdom and the European Union. Where required, we use contractual or legal safeguards for those transfers.
How long we keep information
We keep order, payment and tax records for the period required by applicable accounting and consumer-protection law. We keep support messages for as long as needed to resolve the request and maintain business records. Marketing preferences remain until you unsubscribe or the record is no longer needed. Analytics data is retained according to the settings in the relevant Google service.
Your choices and rights
Depending on where you live, you may ask for access to your personal information, correction, deletion, restriction, portability or an objection to certain processing. You may also withdraw consent for optional marketing or cookies. Some records must be retained when the law requires it.
To make a privacy request, email [email protected] with enough information for us to find the relevant order or account. We may ask you to verify your identity before acting. If you are in the European Economic Area, the United Kingdom or Switzerland, you also have the right to complain to your local data-protection authority.
Security and children
We use HTTPS, access controls and reputable service providers to protect personal information. No online system is completely secure. The store is intended for adults and is not directed to children under 16. Contact us if you believe a child has provided personal information.
Changes and contact
We will update this page when our data practices change and will change the date at the top. Questions about this policy can be sent to [email protected], or through the Contact page.